It wasn’t enough to promote online fashion site The Iconic earlier this year. Now The Bondi Hipsters have their own series on ABC2.
It seems The Bondi Hipsters – Christaan Van Vuuran and Nick Boshier – have officially sold out, and props to them.
But you’ll quickly forget that idea when you see the first trailer for the show. Titled “ABC2 Can Suck My Dick” the boys make it clear that they aren’t like the other “sell-out barns”. Of course, there was a lot more naughty language involved.
ABC2 has also put together series on The Bedroom Philosopher and Axis of Awesome in a bid to show that they aren’t ‘just a kids’ channel’ – they’re hip and ironic, too! Well, we kind of knew that when Ja’mie King hit the scene, but now their Gen Y anti-hero home status is firmly cemented. Practise your ‘yah’s everyone…
The station’s controller Stuart Menzies told Mumbrella that the artists were given the freedom to choose how they would promote the channel.
“We have all the problems of being a small voice in a crowded marketplace and there’s no point hiding that that… doing it in the voices of the people we’re including and letting them loose is actually just fun. If you try to interfere in that process, edit or manipulate it you would actually destroy it.” Menzies says.
Watch how The Bondi Hipsters chose to promote the channel below. In the words of the boys themselves: “Watch it if you want to, or don’t if you don’t.”
Published on Urban Society / 17 September, 2013